„When it comes to setting priorities (…) the most important thing is not intelligent analysis (…) more important than intelligent analysis is courage.

Without courage an idea remains an idea. It doesn’t actually become work. Because if you don’t have the courage to do something with it, then nothing happens.“

This is Zachary First from the Drucker Institute answering a question on my favorite podcast at the intersection of entrepreneurship and design (starting at 1:03:20). He answers it in the spirit of Peter F. Drucker and what I especially love about it, is his further specification of „courage“ – providing a simple blueprint for decision-making:

„When Drucker talked about „courage“ he meant four things really particularly:

1. Choosing the future over the past (…) data is only ever backwards looking, there is no such thing as a measurement of the future (…) try to look at the future rather than the past.

2. Opportunity over problem (…) the important thing is to focus your limited time and energy on the opportunities.

3. Going your own direction, rather than jumping on the bandwagon (…) there is also a real tendency to do things because other people are doing them (…) pick your own direction.

4. Do something that really makes a difference (…) Aim high! (…) Don’t do something just to have another thing to do – you don’t need that.“

Yes, because no, we don’t need that.